Marketing and Digital Marketing

​

Google
Field: Google Digital Marketing and E-commerce
Skills: Foundational knowledge in Digital Marketing Fundamentals, SEO (Search Engine Optimization), SEM (Search Engine Marketing), Social Media Marketing, Content Marketing, Email Marketing, Web Analytics, E-commerce Fundamentals, Customer Relationship Management (CRM), Digital Sales Techniques, Online Brand Management.

​

Google
Field: Google Attract and Engage Customers with Digital Marketing
Skills: Foundational knowledge in developing an understanding of the digital consumer journey, creating engaging content tailored to customer interests, leveraging social media platforms for brand promotion and customer engagement, employing SEO and SEM strategies to enhance online visibility, analysing and optimizing digital campaigns using web analytics, and employing email marketing for effective communication and relationship building.

​​​

Google
Field: Google Ads Search

Skills: Expertise in developing and managing Google Ads Search campaigns, conducting keyword research to optimize ad performance, crafting compelling ad copy for maximum relevance and user engagement, leveraging bid strategies to maximize return on investment, and utilizing performance tracking tools such as Google Analytics to analyze campaign effectiveness. Proficient in creating targeted ad groups, understanding ad ranking algorithms, and optimizing ads for both local and global audiences. Additionally, skilled in developing effective strategies for ad spend management and continuous optimization to achieve high-quality leads and conversions.

​

University of California, Davis

Field: Optimizing a Website for Google Search

Skills: Proficient in conducting keyword research to select optimal keywords for improving search result rankings, analyzing and organizing content strategies to enhance website visibility, applying best practices for local SEO to boost local search traffic, and developing effective client relationship management strategies to ensure productive collaborations and successful SEO outcomes.

​

University of California, Davis
Field: Google SEO Fundamentals
Skills: Fundamentals of Google SEO, On-Page SEO techniques, Keyword Research and Optimization, SEO best practices, Google Algorithm Updates, Site Structure and Internal Linking, Meta Tags and Descriptions, Performance Metrics and SEO Reporting.

​

University of California, Davis
Field: Introduction to Google SEO
Skills: Understanding of Google Panda and Penguin updates, Technical SEO, Content SEO, Keyword Research and Optimization, EAT (Expertise, Authoritativeness, Trustworthiness), YMYL (Your Money Your Life) content considerations, and SEO Analytics.

​

New Skills Academy
Field: Digital Marketing
Skills: Proficiency in Search Engine Optimisation (SEO), Pay-Per-Click (PPC) Advertising, Social Media Marketing, Email Marketing, Content Marketing, Web Analytics Interpretation, Digital Strategy Development, Conversion Rate Optimisation (CRO), Mobile Marketing, Online Reputation Management, Marketing Automation, and emerging technologies such as Artificial Intelligence (AI) and Machine Learning.

​

New Skills Academy
Field: Social Media Marketing
Skills: Proficiency in Social Media Platforms, Content Creation, Community Management, Social Media Advertising, Analytics Interpretation, Strategic Planning, Branding, Customer Engagement, Crisis Management, Influencer Marketing, and Trend Analysis.

​

New Skills Academy
Field: Advertising and Marketing
Skills: Strategic Marketing, Advertising Techniques, Digital Marketing, Brand Management, Market Analysis, Communication, Data Analysis, Project Management, Creative Thinking, and Client Relationship Management.

​

New Skills Academy
Field: Creating a Marketing Plan
Skills: Market Research and Analysis, Target Audience Identification, Goal Setting, Budgeting, Branding, Messaging and Positioning, Channel Selection, Campaign Development, Measurement and Analytics, Project Management, and Effective Communication.

​

Business and Management

​

The Prince's Trust
Field: Level 3 Business and Enterprise
Skills: Developed comprehensive business planning and strategy skills, including market research and analysis. Gained proficiency in financial management and budgeting, along with marketing and sales techniques. Acquired entrepreneurial skills and effective customer service and relationship management abilities. Gained insights into operations management, project management, and business ethics. Understood business law and regulations relevant to business practices.

​

St Mogue's Institute of Technology
Field: Business Studies
Skills: Business Management Fundamentals, Financial Accounting Principles, Marketing Basics, Business Economics, Strategic Planning, Financial Analysis, Business Law Basics, Operations Management, Organizational Behavior, Entrepreneurial Skills.

​

Accounting and Bookkeeping

​

The Open University
Field: Introduction to Bookkeeping and Accounting
Skills: Basic Numerical Skills, Double-Entry Bookkeeping, Fundamental Accounting Principles, Financial Statement Preparation, Basic Bookkeeping Practices.

​

Mental Health

​

SCCU Group
Field: Understanding Mental Health First Aid and Mental Health Advocacy in the Workplace
Skills: Empathy, Active Listening, Crisis Intervention, De-escalation Techniques, Stigma Reduction, Communication Skills, Confidentiality, Resource Navigation, Knowledge of Mental Health Conditions and Symptoms, Self-Care Strategies, Collaboration with Mental Health Professionals, and Implementation of Supportive Policies and Practices within the Organisation.