Q4 PPC Campaigns: Why Now Is the Time to Get Moving

Q4 PPC campaigns turn clicks into customers making sure your products are seen when buyers are ready.

Let’s talk about timing. We are halfway through September, Q4 is around the corner, and if you have not yet sorted your PPC campaigns you are already behind the curve. The last three months of the year are where spending spikes. Black Friday, Cyber Monday, Christmas, New Year all the seasonal noise that makes or breaks sales targets.

If you are wondering whether PPC is worth it this late in the year, the short answer is yes. The better question is: how do you make it work without wasting budget?

What Are Q4 PPC Campaigns?

Q4 PPC campaigns are pay per click advertising campaigns that run during the final quarter of the year. They are designed to capture seasonal buying intent when competition and opportunity are at their highest. Think Google Ads, Microsoft Ads, and paid social. Done well, they can turn an ad spend into fast ROI during the busiest sales season.

Why Run PPC Campaigns in Q4?

The benefits are clear:

• Seasonal traffic surge - people are actively searching for gifts, bookings, and services

• Short sales cycles - Q4 decisions are often made quickly, especially in ecommerce and hospitality

• Budget urgency - many businesses have year end spend they need to allocate

• ROI potential - done properly, PPC can deliver measurable results in days, not months

  
  

One client who came to us a couple of months back saw an ROI of 360 to 450 per cent in their first month. That is exactly the kind of leverage PPC offers when it is set up with precision.

What Makes a Strong Q4 PPC Campaign?

A successful Q4 PPC campaign comes down to a few non negotiables:

• Targeting - focus on the keywords and audiences that convert, not just clicks

• Ad copy - make seasonal urgency clear without sounding generic

• Budget allocation - put spend where intent is highest (for example branded campaigns plus gift-related search terms)

• Tracking - know exactly which campaigns drive sales so you can scale quickly
  

This is not the time for guesswork. You need strategy backed by data.

Meet the Experts Behind Our PPC Campaigns

At Solmaz Marketing, we are not just pushing buttons on Google Ads. We have a team of PPC experts who live and breathe this stuff.

Feras Khalbuss

Feras brings over a decade of experience scaling brands across ecommerce, law, finance, and home services. He knows how to take large budgets and turn them into measurable growth.

Jordan Pink

Jordan specialises in precision targeting and optimisation across Google, Microsoft, and paid social. His strength is finding the sweet spot where clicks become conversions.

Together, they deliver PPC campaigns that are data-driven, efficient and more importantly built for ROI.

Should You Run Q4 PPC Campaigns or Wait Until Next Year?

If you are asking this question, the answer is simple: run them now. Waiting until January means you miss the most lucrative quarter of the year. Even if you start small, building a campaign before October gives you data to refine and scale when the big dates hit.

Bottom Line: Get Your Q4 PPC in Order Now

Q4 PPC campaigns are not optional if you want to make the most of seasonal demand. They are one of the fastest ways to generate ROI and build momentum going into the new year.

If you are ready to stop debating and start converting, our team is here to help. Jordan and Feras will map out a strategy tailored to your business, your budget, and your growth targets.

👉 Get in touch today to book your consultation and make sure you're not leaving money on the table this quarter.