<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Solmaz Marketing Ltd]]></title><description><![CDATA[UK based - Digital marketing consultancy. Digital marketing made easy. Founded by Leah Solmaz, background in marketing, acting, filmmaking & writing.]]></description><link>https://www.solmazmarketing.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Mon, 13 Apr 2026 10:34:08 GMT</lastBuildDate><atom:link href="https://www.solmazmarketing.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[The Complete Guide to B2B Marketing Strategy for UK Businesses]]></title><description><![CDATA[A clear B2B marketing strategy is essential for UK businesses looking to generate consistent leads, build authority and drive measurable growth. Without a structured approach, marketing often becomes fragmented, leading to wasted budget and missed opportunities. This guide explores how businesses can develop a practical B2B marketing strategy, align marketing with commercial objectives, and create scalable systems that support long-term growth.]]></description><link>https://www.solmazmarketing.com/post/the-complete-guide-to-b2b-marketing-strategy-for-uk-businesses</link><guid isPermaLink="false">69ac32a53fdd64550e69cdba</guid><category><![CDATA[Marketing]]></category><pubDate>Sat, 07 Mar 2026 14:39:45 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/89539f_1b4245c083634b06a24153cce1d978b8~mv2.png/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Leah Solmaz</dc:creator></item><item><title><![CDATA[What the UK Spring Statement 2026 Means: Impact on Businesses]]></title><description><![CDATA[The 2026 Spring Statement delivered by Rachel Reeves was not designed to introduce sweeping new policies. Instead, it focused on economic updates, fiscal discipline and preparing the ground for the Autumn Budget.



For UK businesses, however, these signals still matter. They shape confidence, consumer behaviour, costs and investment decisions over the next few years.]]></description><link>https://www.solmazmarketing.com/post/uk-spring-statement-2026-impact-on-businesses</link><guid isPermaLink="false">69a85a032ba75494a0316c0d</guid><category><![CDATA[Business & Economy]]></category><pubDate>Sat, 07 Mar 2026 13:50:10 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/89539f_38a47e964170485ca5eb08bef8bbede0~mv2.png/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Leah Solmaz</dc:creator></item><item><title><![CDATA[Rethinking Your AI Marketing Strategy in the UK for 2026]]></title><description><![CDATA[How can AI support your marketing without replacing the human trust your business relies on? AI Isn’t the Problem. Implementation Is.]]></description><link>https://www.solmazmarketing.com/post/ai-marketing-strategy-uk</link><guid isPermaLink="false">6997555e506845fe36d8ef30</guid><category><![CDATA[Marketing]]></category><pubDate>Thu, 19 Feb 2026 18:39:16 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/89539f_08f55002ecbb4257ac549d27175a1c53~mv2.png/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Leah Solmaz</dc:creator></item><item><title><![CDATA[Outsourced Marketing Services UK: Strategic Growth Without Full-Time Overhead]]></title><description><![CDATA[Hiring internally at £50,000 - £70,000 rarely costs just that. Add pension, NI, holiday, software, management time and training. The real cost can exceed £80,000 per year before measurable returns are proven.

For many growing UK businesses, that model is not commercially efficient.

A retained outsourced marketing partner gives you senior strategy, channel management and accountability without long-term overhead risk.]]></description><link>https://www.solmazmarketing.com/post/outsourced-marketing-services-uk</link><guid isPermaLink="false">698b0905c54aab42f41e5e9f</guid><category><![CDATA[Marketing]]></category><pubDate>Mon, 16 Feb 2026 08:40:04 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/89539f_f254bffbe7ba4c15a73e4dd6c1258cd8~mv2.png/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Leah Solmaz</dc:creator></item><item><title><![CDATA[How to Start a Business Website in 2026: Choosing The Best Website Platform for Small Business, Costs, and First Steps]]></title><description><![CDATA[Before investing heavily in branding or advertising, founders should focus on three essentials:

Registering the company for credibility
Securing a domain and online presence
Choosing the best website platform for growth and budget

This guide explains the best website platforms for small businesses, their benefits, and typical monthly costs in the UK.]]></description><link>https://www.solmazmarketing.com/post/best-website-platform-for-small-business</link><guid isPermaLink="false">698baea5d471d728ee6cd829</guid><category><![CDATA[Marketing]]></category><pubDate>Tue, 10 Feb 2026 22:32:59 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/89539f_015d16af2a7f4302a5f64ffc323c121c~mv2.png/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Leah Solmaz</dc:creator></item><item><title><![CDATA[Understanding the Benefits of Solmaz Marketing Services]]></title><description><![CDATA[Choosing the right marketing partner is like picking the perfect travel companion for a long journey. You want someone reliable, knowledgeab]]></description><link>https://www.solmazmarketing.com/post/understanding-the-benefits-of-solmaz-marketing-services</link><guid isPermaLink="false">6978ba3c9bf76cd62b657e22</guid><category><![CDATA[Marketing]]></category><pubDate>Mon, 02 Feb 2026 09:25:11 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/89539f_f7b08e2224a747edb95d7dbae42b8dee~mv2.png/v1/fit/w_1000,h_768,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Leah Solmaz</dc:creator></item><item><title><![CDATA[How to Improve My Google Ads Campaign in London]]></title><description><![CDATA[Improving a Google Ads campaign in London is rarely about spending more. It is about removing waste, tightening intent, and making sure every part of the journey actually supports conversion.


London is one of the most competitive advertising markets in the UK. Click costs are high, audiences are saturated, and small inefficiencies quickly turn into lost budget. When campaigns underperform, it is usually not because Google Ads does not work, but because the fundamentals have not been applied ..]]></description><link>https://www.solmazmarketing.com/post/how-to-improve-my-google-ads-campaign-in-london</link><guid isPermaLink="false">697f91aa396306036eca9d64</guid><category><![CDATA[Marketing]]></category><pubDate>Sun, 01 Feb 2026 17:55:10 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/89539f_44c05b2b33354496b4f64b2755a16e43~mv2.png/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Leah Solmaz</dc:creator></item><item><title><![CDATA[Where can I find digital marketing services in London?]]></title><description><![CDATA[When people ask where to find digital marketing services in London, what they’re often really asking is something else.


They’re asking who they can trust.


London is saturated with agencies. Every block has one. Every LinkedIn scroll throws up another “growth partner”. The challenge isn’t access. It’s discernment.]]></description><link>https://www.solmazmarketing.com/post/where-can-i-find-digital-marketing-services-in-london</link><guid isPermaLink="false">697f8bf552cfe1bbd4162fcd</guid><category><![CDATA[Marketing]]></category><pubDate>Sun, 01 Feb 2026 17:32:36 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/89539f_204b701266df45fa8eaab578b6b0be10~mv2.png/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Leah Solmaz</dc:creator></item><item><title><![CDATA[Why the Upcoming UK Budget Might Be a Blessing in Disguise]]></title><description><![CDATA[This budget, whatever it contains, is going to push business owners to stop drifting and start adapting. It will reward the ones willing to reinvent. ]]></description><link>https://www.solmazmarketing.com/post/why-the-upcoming-uk-budget-might-be-a-blessing-in-disguise</link><guid isPermaLink="false">69208ef74380ae0a508d1034</guid><category><![CDATA[Business & Economy]]></category><pubDate>Fri, 21 Nov 2025 16:24:19 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/89539f_99f041f0efc44d20bd5de3240aec76e0~mv2.png/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Leah Solmaz</dc:creator></item><item><title><![CDATA[Upcoming Global Economic Crash? What Business Owners Must Do Now]]></title><description><![CDATA[The economy is showing signs of strain. Markets tumbled this morning after President Trump announced a 100% tariff]]></description><link>https://www.solmazmarketing.com/post/upcoming-global-economic-crash-what-business-owners-must-do-now</link><guid isPermaLink="false">68ea7a0d4bab99a0463f29eb</guid><category><![CDATA[Business & Economy]]></category><pubDate>Sat, 11 Oct 2025 15:54:33 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a781a5_4863190a10314f6fbf5ad84a4a91954b~mv2.png/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Leah Solmaz</dc:creator></item><item><title><![CDATA[The UK-US Tech Prosperity Deal: Opportunity, Hype, and Hard Questions]]></title><description><![CDATA[The UK-US Tech Prosperity Deal promises billions in investment and closer cooperation on AI, energy, and emerging technologies. But as a founder in digital marketing, I see both opportunity and risk. From questions about who really benefits to the energy footprint of new datacentres, it’s a deal worth watching with cautious optimism.]]></description><link>https://www.solmazmarketing.com/post/the-uk-us-tech-prosperity-deal-opportunity-hype-and-hard-questions</link><guid isPermaLink="false">68cc7260a1138fa0ac0480ef</guid><category><![CDATA[Business & Economy]]></category><pubDate>Thu, 18 Sep 2025 21:16:34 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a781a5_f23023ffa60b4bbb9c3faddcc63a6764~mv2.png/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Leah Solmaz</dc:creator></item><item><title><![CDATA[Q4 PPC Campaigns: Why Now Is the Time to Get Moving]]></title><description><![CDATA[Q4 PPC campaigns are pay per click advertising campaigns that run during the final quarter of the year.]]></description><link>https://www.solmazmarketing.com/post/q4-ppc-campaigns-why-now-is-the-time-to-get-moving</link><guid isPermaLink="false">68c85805e1614c4b7ebdf091</guid><category><![CDATA[Marketing]]></category><pubDate>Mon, 15 Sep 2025 18:29:40 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a781a5_4406046b9bac4c02a498dd466c511259~mv2.png/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Leah Solmaz</dc:creator></item><item><title><![CDATA[GA4 Ghost Spam: how to spot, prove, and purge fake traffic spikes (real case study)]]></title><description><![CDATA[When your GA4 dashboard suddenly lights up with thousands of new users, it’s tempting to celebrate. But not all traffic is real. Recently, we investigated a massive spike that turned out to be “GA4 ghost spam” fake pageviews injected into analytics that never touched our site. In this guide, we’ll show you how to spot the red flags, confirm if it’s spam, and clean your reports so you only see genuine traffic.]]></description><link>https://www.solmazmarketing.com/post/ga4-ghost-spam-how-to-spot-prove-and-purge-fake-traffic-spikes-real-case-study</link><guid isPermaLink="false">68b216ad574c02422914348b</guid><category><![CDATA[Marketing]]></category><pubDate>Fri, 29 Aug 2025 21:38:15 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a781a5_15ceeab6ae874fd3929085e4b2d24bda~mv2.png/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Leah Solmaz</dc:creator></item><item><title><![CDATA[Trump’s Trade Deal with the EU: What It Means for Europe and the UK]]></title><description><![CDATA[Trump’s new trade deal with the EU sets a 15% tariff baseline with “zero-for-zero” carve-outs on key sectors like aerospace and semiconductors. For the UK, it’s a mixed bag: selective tariff wins under our own deal with Washington, fresh risks in steel and autos, and a chance to grab market share where EU rivals now face higher costs.]]></description><link>https://www.solmazmarketing.com/post/trump-s-trade-deal-with-the-eu-what-it-means-for-europe-and-the-uk</link><guid isPermaLink="false">68a39e1c6aa481be493123c7</guid><category><![CDATA[Business & Economy]]></category><pubDate>Tue, 19 Aug 2025 10:46:57 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a781a5_44796560d0114efdb59c92301f3b4569~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Leah Solmaz</dc:creator></item><item><title><![CDATA[Why AEO (Answer Engine Optimisation) Is the Future of SEO]]></title><description><![CDATA[AEO is something you need to be aware of and maybe incorporate it into your existing strategy. Waiting until “everyone else is doing it” kind of defeats the point.]]></description><link>https://www.solmazmarketing.com/post/why-aeo-answer-engine-optimisation-is-the-future-of-seo</link><guid isPermaLink="false">6875306b49b18336a6053868</guid><category><![CDATA[Marketing]]></category><pubDate>Mon, 14 Jul 2025 16:49:34 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a781a5_2269c193f54e46d89c6a06bd8a941f77~mv2.png/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Leah Solmaz</dc:creator></item><item><title><![CDATA[UK Market Entry Strategy: Retailer or Supplier?]]></title><description><![CDATA[Thinking of bringing a product into the UK? Whether you're a retailer building a direct-to-consumer brand or a supplier targeting trade buyers, this article breaks down the key steps and essentials for a smooth UK market entry.]]></description><link>https://www.solmazmarketing.com/post/uk-market-entry-strategy-retailer-or-supplier</link><guid isPermaLink="false">68405b69da05b0dd5517daf1</guid><category><![CDATA[Business & Economy]]></category><pubDate>Wed, 04 Jun 2025 15:08:17 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a781a5_a2c9ba54807c46d88e77cc743152452b~mv2.png/v1/fit/w_1000,h_700,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Leah Solmaz</dc:creator></item><item><title><![CDATA[Is Britain rejoining the EU Quietly in 2025? And Why Now of All Times?]]></title><description><![CDATA[On a practical level, this deal could ease trade friction with EU partners and reduce costs in sectors like food, farming and manufacturing. That’s the good news.]]></description><link>https://www.solmazmarketing.com/post/is-britain-rejoining-the-eu-quietly-in-2025-and-why-now-of-all-times</link><guid isPermaLink="false">682b66c84580871e4f711124</guid><category><![CDATA[Business & Economy]]></category><pubDate>Mon, 19 May 2025 17:25:17 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a781a5_df0fdb25cb5d4b77a622089328036363~mv2.png/v1/fit/w_1000,h_700,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Leah Solmaz</dc:creator></item><item><title><![CDATA[Navigating the Closure of HMRC Corporation Tax filing service closure 2026: What UK Businesses Need to Know]]></title><description><![CDATA[HM Revenue and Customs (HMRC) has announced that its free online service for filing Company Tax Returns and accounts will cease operations on 31 March 2026.]]></description><link>https://www.solmazmarketing.com/post/hmrc-corporation-tax-filing-service-closure-2026</link><guid isPermaLink="false">681bb99baad0a6bfe4858e99</guid><category><![CDATA[Business & Economy]]></category><pubDate>Wed, 07 May 2025 20:00:02 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a781a5_2c06c112974f4f9a80818dfbf6414e5c~mv2.png/v1/fit/w_1000,h_700,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Leah Solmaz</dc:creator></item><item><title><![CDATA[Brixham Pirate Festival 2025: A Local Marketer's View of the UK's Premier Pirate Gathering]]></title><description><![CDATA[Brixham transformed into a haven for pirates, buccaneers, and landlubbers alike as the Brixham Pirate Festival 2025 took over the town.]]></description><link>https://www.solmazmarketing.com/post/brixham-pirate-festival-2025-a-local-marketer-s-view-of-the-uk-s-premier-pirate-gathering</link><guid isPermaLink="false">681919e6a931a2506492f706</guid><category><![CDATA[Lifestyle]]></category><pubDate>Mon, 05 May 2025 20:16:08 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a781a5_60961cb54bb249068db19cfb19aee711~mv2.png/v1/fit/w_1000,h_700,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Leah Solmaz</dc:creator></item><item><title><![CDATA[Trump’s 100% Tariff on Foreign Films – A UK Marketer’s Perspective]]></title><description><![CDATA[Yes, you read that right – in Trump’s view, foreign-made films aren’t just competition, they’re akin to enemy propaganda!]]></description><link>https://www.solmazmarketing.com/post/trump-s-100-tariff-on-foreign-films-a-uk-marketer-s-perspective</link><guid isPermaLink="false">6818eaf3078260f250feb1f6</guid><category><![CDATA[Business & Economy]]></category><category><![CDATA[Filmmaker Series]]></category><pubDate>Mon, 05 May 2025 16:59:44 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a781a5_9a0bcfe8a3594578bf752dfef513d871~mv2.png/v1/fit/w_1000,h_700,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Leah Solmaz</dc:creator></item></channel></rss>